Sugar Pop is a vibrant bubble tea business dedicated to bringing excitement and joy to bubble tea enthusiasts while satisfying their sweet cravings. This design project revolved around revitalising a previous branding concept for Sugar Pop, positioning it as an irresistible bubble tea brand. The revamped branding features distinctive and playful designs on the product packaging, including both the bottle and bag. This collateral is part of a comprehensive branding package that captures the unique essence of Sugar Pop.